LOWE’S TENTPOLE

Art directed and designed the visual framework and modular layout system for Lowe’s’ seasonal tentpole video campaigns, creating a scalable approach for organizing product-driven content across digital motion assets. Working closely with our animation and 3D team, we developed a cohesive visual language in which every object, environment, and product asset was built within a unified perspective system. This allowed scenes and layouts to flex seamlessly across seasonal campaigns while maintaining consistency and clarity.

Agency: Deutsch
Director of Designers: Talin Baharian
Design Director: Erica Park
Senior Designers: Daniel Gold, Ayla Kim, Maira Ji
Junior Designer: Venissa Wong
Production House: Steelhead
Motion Lead: Tian Hughes
Producer: Matt Johnson