BEHR HOTLINE
As America’s Most Trusted Paint Brand, BEHR invited the public to call their five assembled experts with any paint(ing) questions. Over 3,400 people called and our team of BEHR Hotline experts answered the most pressing concerns.
PHASE I // PROMOTION
PHASE II // RESPONDING
Chief Creative Officer: Ryan Lehr
Associate Creative Director (Art): Daniel Gold
Associate Creative Director (Copy): Ally Layton
Art Director: Laura Rouw
Copywriter: Ben Bashaw
Videographer/Editor: Cam Bortolussi and Adriana Apodaca